The Summer report

I know, i know - I've been really crap at keeping the blog up to date and the promised regular updates, so hopefully this will bring me right back up to date and I can keep on top of regular blogs.

Since the last entry in April its been a crazy crazy summer May June and July was car season time when everybody wants to shoot. i started doing a lot of studio work in paris on the Nissan Pathfinder and navara updates before shooting the outdoor sections in June. ( unusually with real cars for a change and not CAD data ). Most of July was was spent working on the new brochure and ad launches of the Qashqui +2, which we shot half in Paris and the rest in London - working closeley of course with the talented 3d artists at "this little fish" cgi house, who produced some fine imagery and superb renders, and of course art direction from Lou Setchao of TBWA paris.

August was equally as crazy, i shot a couple of CGI brochures for Toyota with art director Paul valentine from publicis blueprint. We completed facelift brochures for the Aygo and Yaris models which we shot in Paris and The South of France. We had a great production with continental productions ( nico and his team ) , even if they let it rain too much and covered us in hilltop fog, the results look great and i'll have a few on the site soon ( i promise ).

I took a long vacation after the Toyota shoot with the family and returned to go straight into an O2 campaign which was shot at the O2 Arena doing super wide 360 degree interiors of the VIP rooms at the arena in a quirky way.

And here we are now mid October with the world falling apart, lets hope it doesn't slow down too much for us and we can continue making images.

Desert, dust and heat

I returned yesterday from the Middle east after a week of shooting . We had a great shoot for Ogilvy, after casting nearly every chinese looking model in the region we found our models and everything worked out. The heat was intense, averging 40 degrees c, which was hard to work in as the models were getting roasted.

After the commercial shoot was finished i headed out to the deserts propper ( after shooting in dubai city - which will be amazing in a few years when the massive construction finishes ) to shoot some 3d environments and backplates. The producer ( god bless you Alon ) went a sand dune too far and we got beached in the middle of the desert for a few hours before being rescued by a 4x4 tour team. However we manged to get some good pictures, keep your eye on the main web portfolios for those, and I'll also put up a mini project from the trip under the projects section of the site.

So for the next while I'll be in London to finish the ogilvy shoot, and get some housekeeping done, and i'll update the blog soon as i can.

CGAM 2008

Freshly back from CGAM 2008 in Hollywood, rather tired and jetlagged, but a great week. the conference was quite extraordinary and once again in my opinion clearly indicating that those photographers not adopting CGI will be out of work sooner than they think.

I had the nervous pleasure of speaking on the HDRI panel and presenting a small talk to the gathered masses on how I work with 3d technology in the field, and that received a great response.

So after the debrief and the starry hieghts of LA, its back to reality and I'm preparing for a shoot in Dubai, more on that soon.

New Website Live

The new website went live today after nearly 4 years since it was last changed, i hope its liked and I promise to update it on a regular basis.

Carl's First Blog

So this is it, the first ever entry in the Carl Lyttle Blog world. I’ve been pondering for ages as to whether to do a blog or not, but feel now it is an essential addition to my website and i intend to update it on a regular basis. This first blog is a synopsis of all that happened in the past year. 2007 was a huge busy year for me, commercially I travelled and shot in locations all over the world in places like, California, Nevada, Canada, Thailand, Paris, Barcelona, Utah, Idaho, Iceland, turkey, scotland and back to california to name but a few for clients ranging from Nissan to Barclays and lexus. 2007 also seen me enter the world of CGI photography and I co founded the cutting edge CGI house called This Little fish and it has in a year grown to already a formidable market force. I found the shift in the industry towards CGI quite incredible and i’m very excited as to how my imagery is moving forward in this direction and the visual opportunities CGI and photography jointly offer. It was a year also of carrying the banner for hasselblad as the UK master 2007 for them, a title that I was proud to have and i also enjoyed being in Stokholm, gottenborg and oslo to speak on behalf of hasselblad to thier collected delegates. The year also had some of my images accepted for the AOP photography awards. Now on to 2008, already crazy in the amount of work going on, but great fun, and I’m off to LA in March with this little fish to attend the CGAM 2008 cgI conference and also speak on the HDRI imaging panel at the show. Finally for this first blog the new web site ( some 4 years after the current site ) will be launched in time for CGAM and will host a completely new selection of images.