I spent a lot of time working on this shot for my lurzers Archive ad, and it seems to have gone down very well. I originally did the car in silver, but after a friendly nudge from some art directors I took their advice and changed it to black.
The background was shot in London and the team at This Little Fish did a great job bringing it all to life, by contributing from the early creative stages right through to the final delivery - so thanks to all the team that helped make the shot look so good.
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