Yamaha Campaign Images

At last the embargo on the Yamaha images I shot in New Zealand has been lifted and I can show the project. The campaign was created and art directed by Mike Boekholt, and the concept was commissioned and nicely handled by the creative force of Two Fish in Amsterdam.

I'd also like to thank Mark Bullen for his endless hours of retouching on this job, and for having the patience and vision to bring it altogether for me.

Shanghai Windows

Just a quick blog with some images I took when I was working in Shanghai at the end of last year.

Surfs Up

Some recent personal pictures from Fuertaventura - hope you like them.

Seminar and Exhibition time - Gecko Advertising Festival

Those who know me, know I have a love for Italy and spend as much time as a can chilling out in the Ligurian Hills, and I was delighted to be invited to present a 3 day seminar this summer in the wonderful medieval village of Apricale.

The Apricale Commune are hosting a photographic advertising festival http://www.geckofestival.it/workshop.html . The festival is to be called the Gecko festival, which ties in with the Lucertola (lizzard) association that the village has. Apricale has been a mecca for italian artists for years and houses many talented artists and exhibitions and I'm honoured to be able to present the seminar.

The seminar will be hosted over a 3 day period 5th, 6th and 7th June and will cover in detail the subject of CGI car photography. I'm hoping to make it as hands on as possible and look forward to presenting it. My presentation is the only english speaking one of the festival, but I'll have to brush up on my italian just in case.

For more information on the festival contact Susanna Perachino susanna.perachino@gmail.com or call her on +39 347 628 6890.

Here's the exert about my seminar.

CARL LYTTLE 3D Car Production (genere scatto: automobili) 3 giorni da sabato 5/06 a lunedì 7/06
	Recipient of many high profile industry awards and at the forefront of digital and CGI photographic image making, London based Carl Lyttle first fell in love with photography in his native Belfast. After graduating at Poole College of Art and Design, he assisted the renowned advertising photographer Christopher Joyce. Working mainly with automotive clients, like Nissan, Mercedes, Mitsubishi, Landrover and Lexus, he also has many other high profile global campaigns under his belt, such as Barclays, BAT and Microsoft. His work in digital imaging has now moved into the field of high-end, innovative CGI imaging. This complements his automotive and landscape skills, and in 2007 Carl was a co founder of the ground-breaking CGI house “this little fish”. www.carllyttle.com

In addition to all this I have been asked to host an exhibition in the castello in the heart of the village, and I'll provide all the info on that as the exhibition curation takes shape.

Whats been happening ?

Its hard to believe that we are 8 weeks into the year already, and its been a crazy busy start to 2010, which is why I've not made so many blog entries of late, but I do intend to change that as I've got lots of content to share with you over the next week or two..

I started the year shooting a Subaru Ad for CST in London, which was shot under the worst weather conditions I've worked in for a long time. We shot the car in the snow and -5 degrees c weather conditions of south London, and by the power of post production it ended up looking like spring.

Almost immediately I was off to New Zealand for a shoot for the new Yamaha Tenere, shooting a series of backgrounds, which again was hampered by terrible weather - mostly sea fog and heavy rain ( its the worst summer new Zealand has had in a long long time ), but we got some gritty abstract backgrounds all the same. From there we headed straight to Amsterdam where the bike units were to be shot, and even though the Amsterdam weather cold and snowy, we were in the studio all tucked up nice and warm.

The Post production on the campaign is nearly finished, and as soon as the press embargo is lifted off the images I'll get them straight up here for all to see.

Currently I'm waiting on confirmation for a couple of projects, but in the meantime I've been working on a few new personal images and will get those upline this coming week.

Corvette for China

I just received these images from the agency in China that I shot the Corvette campaign for, and wanted to share them with you. Retouching was handled by T&W in Shanghai, and I think tiger (their main retoucher)has done a really good job on the images.

Its been a crazy mad time recently, I'll write another blog entry about all of that in the next few days.

In the meantime - I hope you like them

To the Power of Miami

I'm freshly back from the 80 degree sunshine of Miami were I shot the new press campaign for BARCAP ( a division of barclays bank ). The strap lines for the campaign are " To the power of " , which was wonderfully crafted by Dave Cloke and Mark Wilson @ ogilvy London. They created a wonderful visual campaign about making impossible situations real, and I've posted 3 of the campaign shots here for you to see, - I hope you like them - my favorite is the rowing boat shot.

It was a fun filled and eventful shoot - my assistant Dan spent most of the week in bed with severe food poisoning, and the weather could have been kinder to us, but as usual we made it all work, and had a lovely couple of days jetting about the waterways and harbours of Miami.

The mojitos were good and the shoot wrap at the Delano will be remembered for a long time by all of the crew that were on the shoot.

Thats just about it before Christmas hits and I'm looking forward to a couple weeks of rest. So to all of you who read my blog - Merry Christmas - have a good one.